I designed a mobile application to help women more efficiently find flattering clothing styles and colors for their body type and skin tone. I sketched, spoke with target users, and storyboarded to produce a medium fidelity prototype of the app in Axure.


My initial research and personal experience indicated that women have difficulty finding clothing that fits them well. There is no single, reliable guide to which clothing or colors will best complement each women’s body type and skin color.


From an evolutionary standpoint, youth and fertility are our natural cues for attractiveness. Studies show that an hourglass-shaped figure is the most reliable cue for fertility. My app helps women find clothing that enhances her natural body type and creates the appearance of an hourglass figure with an ideal waist-to-hip ratio of 0.7.

Concurrently, skin tone and complexion are the most reliable cues for youthfulness. These attributes are highly affected by the colors surrounding the skin. Certain clothing colors will cause complexions to glow, versus appearing washed out or tired.

To this effect, the primary user input required to obtain accurate recommendations is the woman’s body type, skin color, and hair color.

To be truly useful, however, I knew the app also had to integrate a woman’s personal preferences, including style and areas of the body she was inclined to flaunt or minimize. I considered other factors such as age, weight, height, culture, geography, but determined them to be not as crucial for my target user.


After gathering the requirements for user input, I began organizing the concepts into a tentative architecture for the app. When the main areas seemed fleshed out, I began roughly sketching features of the application, and different ways in which they might be presented. I utilized pencil and paper for a fast and easy way to iterate.

To further develop the design, I utilized scenarios and task analyses to visualize how a user would accomplish the main goals in the system. I utilized Microsoft’s Axure in conjunction with Adobe PhotoShop. I referred to my sketches during the digital transfer process frequently, but also found myself creating more sketches and iterating on those as I designed.

Nearly all of the input information is required in initial registration because the app is essentially useless without it. I hypothesized that the mandatory input would prevent potential users from wanting to use the app, but in speaking with target users found that these steps seemed enjoyable. Even so, I designed the UI to clearly communicate the short signup process so users would not be discouraged. I utilized functionality such as GPS location, barcode scanners, and the camera to take full advantage of the mobile platform.


  • Time Frame
  • Aug 2012 – Dec 2012

  • Methods & Skills
  • Scenarios
  • Sketching
  • Task Analyses
  • User Feedback
  • Medium Fidelity Prototyping

  • Tools
  • Axure
  • Pen & Paper
  • Photoshop

  • Deliverables ↓
  • Final Report